Search engine optimization is the foundation of successful digital life today. It is almost impossible to get ahead in the present era without learning this.
 In the previous article, we talked about the importance of digital marketing, its aspects, and its importance and usefulness in the present era. In today’s article of Future Success Hub, we will talk in detail about the most important aspect of digital marketing, SEO (Search Engine Optimization).Â
We will try to learn what search engine optimization is. How can it be learned? And what are its benefits in the present era?
1.What is Search Engine Optimization?
In today’s modern and digital era, if you have a business or website, you need to know what search engine optimization is.
 Search engine optimization is a means through which you can rank your website on the first pages of various search engines such as Google, Yahoo, and Bing, etc., so that more people visit your website and connect with your business.Â
Search engine optimization, in simple words, is a collection of technologies that are used to rank your website on the first few pages. When a person searches for a specific keyword in these search engines, these search engines show results related to that keyword.
 The biggest advantage of search engine optimization is that when your website ranks on the first pages, more traffic comes to your website due to people searching for specific keywords. This increases your sales, and your business grows.
2. Benefits of SEO in the present era:
If you look at the present era, every person in the world first searches for anything on their mobile to buy it. Therefore, it is very important to do search engine optimization of your website. When the SEO of your website is good, maximum traffic will come to your website. Not only will your business grow, but you can also earn a lot from Google AdSense.
With good SEO, you can get free and constant traffic to your website. If your website gets good rankings in search engines, then you start getting organic traffic for free. You do not need to run advertisements to promote your website.
Another benefit of good SEO is that when your website starts ranking on the first pages of Google, people start trusting your business and services. Your sales increase, and your business’s reputation improves.
Once you learn SEO, you don’t need any expensive advertising or marketing.
Search engine optimization is not only beneficial for search engines, but it also provides a better experience for visitors. If your website is mobile-friendly, loads quickly, and is useful for users, they will visit your website again and again.
If your website’s SEO is good, you can bring worldwide traffic to it. This will increase your Google AdSense earnings because the Google AdSense earnings rate varies in different countries.
3.How to learn search engine optimization.
Learning search engine optimization is not a difficult task. To learn it, it is very important to have patience and consistency in a person. Along with all this, it is also very important to have the right guidance. We will tell you about some ways, with the help of which you can learn search engine optimization and make your future successful.
To learn search engine optimization, it is first necessary to understand its basic concepts.
It is important to know how search engine optimization (SEO) works. Why is it important to rank a website on the first page of Google, and what is the importance of keywords?
Basically, there are 2 types of SEO.
On-page SEO, off-page SEO
On-page SEO
On-page SEO refers to the basic layout of a website. It consists of many things, some of which are detailed.                                                   Choosing the right keywords to rank your website on the first page of Google.
Writing quality and good content so that visitors like it and visit your website again and again.
The content on the website should be as light as possible so that your website takes minimum time to load.
Most visitors are mobile users, so always create a mobile-friendly website so that it is easy for visitors. And they can easily reach your content.
Off-page SEO
This means bringing the website outside. Doing off-page SEO is also very important to rank the website on Google’s page. For example.
Creating backlinks so that visitors come to our website from other websites.
Marketing your website through social media such as Facebook, TikTok, Instagram, etc. to get more visitors to your website.
Branding your website. This means improving the recognition and reputation of the website.
Guest posting is very important for the SEO of a website. Therefore, writing a guest post on a famous website will also help your website become famous.
4.How to gain technical mastery over SEO?
It covers all the aspects that are necessary to improve the overall performance and reputation of a website. For example:
Creating a good XML map of a website.
Using a robots.txt file on a website.
Transferring files over HTTP. Making the best use of structured data.
The best way to learn SEO is to gain practical experience. Applying SEO techniques to your website or any blog and observing the results. Using tools like Google Search Console and Google Analytics so that you can analyze the performance of your website.
