Influencer marketing has become a tool in today’s fast-paced and digital era with the help of which companies are easily reaching their products and services to millions of people. It is a marketing tool and an excellent relationship of trust and transaction between the company and the customers. In today’s article on Future Success Hub, we will try to find out what Influencer Marketing is. How important is it in the present era and how can we learn it?
1. What is Influencer Marketing?
Influencer marketing is a method by which any company or brand collaborates with an influencer. Influencers are people who have millions of followers on any social media platform such as YouTube, TikTok, Facebook, Instagram, etc. These people promote the products and services of this company or brand based on their reputation and trust. They put banners of these products on their accounts, which attracts people to these products. In simple words, influencers are people whose words are valued by people. When they praise any products or services, people trust them and buy those products. This whole scheme is called influencer marketing.
For example, a blogger reviews a mobile phone completely and posts his experience on his website. In this blog, he praises the excellent display of this mobile phone, its battery timing, its sound quality, and the results of its camera, etc., so all the people who read his blog will trust him and buy that mobile phone.
The scope of influencer marketing is very wide.
Social media platforms such as Facebook, TikTok, Instagram, etc.
Blogs and websites
Podcasts and vlogs
Celebrities or experts in these products.
2. Influencer Marketing Methodology:
The influencer marketing process follows a very systematic strategy. We can understand it in a few steps.
Choosing the right influencer:
First of all, the company or brand has to decide which influencer will be most suitable for promoting their products or services. For example, if a company makes makeup products, they will choose an influencer who is a beautician to promote these products. Similarly, if a brand makes clothes, they will choose an influencer who reviews different clothes and uploads pictures of them on their social media platforms while wearing the clothes.
Contract Planning:
A contract is signed between the company and the influencer for influencer marketing. It fixes all these things like how long the influencer will promote the company’s products, how many posts he will post on social media, and how much money the company will pay him for this work.
Content Creation:
The influencer creates content to promote the company’s products that seem completely natural to his followers. He should praise these products in such a way that his followers do not feel that the products are not that good and that the influencer is praising them so much just to promote them. Therefore, he will create videos and posts that are attractive to customers and not boring to them.
Monitoring Results:
Finally, the company analyzes how many customers they have received from their influencer marketing. They calculate a monthly average of how much profit they have made from it, how many products have been sold and how many new customers have come in. And most importantly, how much the company’s branding has increased.
3. The need for influencer marketing in the present era:
The present era is the era of AI and modern technology. In this, the importance of influencer marketing has increased instead of traditional marketing. Let us highlight some of the most important reasons.
Customer trust:
Instead of traditional marketing, customers now trust influencer marketing more. They believe more in the words of a person whose words they have been listening to and following for many years. If he is praising a product, they will consider it good and start taking interest in it.
Direct access:
Influencers have followers who are interested in what they are saying. Brands know what kind of people they are reaching, so marketing is more effective.
Creative Style:
Influencers prepare advertisements in innovative ways to market any product that people accept as advice. When they hear the benefits of this product from their favorite person, they feel it is absolutely true.
Low cost, high profit:
Any old marketing like running advertisements on TV requires a lot of budget. And this does not attract customers that much. In comparison, for influencer marketing, the company selects such influencers according to its budget who promote their products for less money.
Possibility of going viral:
If the influencer’s content is interesting, it can go viral quickly, which can help the brand reach millions of people without any additional cost. This increases the company’s sales and also increases the company’s revenue.
4. Types of Influencer Marketing:
There are many types of influencer marketing that different companies and brands adopt according to their needs. The most important types are as follows.
Mega Influencers:
These are people who have millions of followers on social media. Such as athletes, film stars, and big YouTubers, etc. Big companies and brands sign contracts with them because their rates are very high.
Micro Influencers:
These are people who have relatively few followers on social media but they also have a lot of reach. People listen to them with confidence. They belong to a particular sector or community.
Nano Influencers:
These are people whose followers are few on social media but those who do have a lot of trust in them. Whatever they praise, their followers consider it good and buy it. Usually, small businesses and shops choose such influencers because their rates are low.
Bloggers and YouTubers:
Bloggers or YouTubers talk in-depth about their specific topics, so their audience trusts them more. And they buy the products they are promoting.
Celebrity Influencers:
These are celebrities who sign long-term contracts by becoming ambassadors for a brand. They can also be called brand ambassadors of these companies.